https://www.youtube.com/user/skibeatz videos being uploaded to Skibeatz channel)
What started out as a joke, is now, a full fledge challenge with singer/emcees going above and beyond what was expected.
It began with @AriasVoice sending this video dope version of “When Spring Pull up” over Ski Beatz. She sounds like candy, it’s delicious.
Ski posted it and said “I’m about to do a Switched On Bap challenge”, but was joking.
I saw the post, ideas for visuals started forming and hit him up like you ready.
He was like fuck it, let’s go.
I said give me 30 minutes and sent this a lil later.
Ski’s creative mind just gets it. The trust was there and it was all literally just a few sentences.
No long drawn out discussion or conference.
Why, because he knew I understand the energy of his project and that the joke was actually the perfect way to push the project and help build the culture.
It helped that he’s just as quick as fuck with getting visuals and content out. I’d just play off of what he puts and vice versa.
But before the promo came in, this dope video was uploaded by the talented North Carolina native Bobby Cosack. His has an aire of old early Hov, check it…
Which was soon followed by this smooth flow for the ladies by @_jonswaby_ .
And then the visuals were delivered. Things started to heat up with the millennial energy of @goodvibeinme
Then @steelohim stepped in with conscious daggers.
@blackatommusic continued the uplifting vibes, good shit.
Things then took a turn with @therealobeythealtarnative adding effects and a more polished post, compared to the previous entrants.
All the previous bars by 90’s lyrical standards were special in their own right. This was a lil different. It took the fun out of it replacing it with a chance to make the most of the opportunity.
This was smart branding.
As a result, his energy naturally put a Thundercat call out to emcees.
@dean7martian stepped up chill 90’s type flow. The off beat on beat is now coming in to this challenges arena.
Then @queenofex came in with fire that made her lipstick smoking…
Her bars were hard and different. It was on now…
@deniroblack came back with revamped artwork and grimey flow to let head know the Bronx was in the building.
Shit was hard, @deniroBlack was thorough with it.
But were are the ladies at?
@serenity_skyy answered that with a dope melodic flow. The auto tune added to the analog essence of Ski’s album.
@anthropmusic came back with a digital flow from the West Side.
@frankietaylor93 soon followed with fly swagged out floetic flow. Just made that up, but it makes sense.
@mikemassmusic represented Tampa the right way. Yea, my type of shit.
@mannythemvrk followed after a flow that immediately ya stop and think, wait a minute, I gotta focus. Listen my peoples… Barz!
@londonboii59 reppin the Norfolk, Virginia came in with a flow that was hard body. He made you believe that shit. 2 up 2 down…
@brianbarsburns came in and eased the energy with a meticulous flow that just made everything right. This brother is nice.. reppin the 504 New Orleans.
@nickvarcity flow came in riding that beat right. Smooth shit, makes you wanna smoke a special with a lil drink on the side and vibe out.
@snacktones came in with some soulful vibes. Good to hear the male singers taking part, good shit.
@rashidamir_labk was fun. His flow had that head nod effect, it made ya want to know the lyrics so you can say it. Dope voice… Blast, everybody just saw a flash!
@claytonjonesimages had the most entertaining entry that pure fun. All skill levels are coming out and enjoying being in the arena.
@snaggapuss_bx weighed in with motivation to start back up at Blink Fitness. Hip hop is healthy now and this OG is proof. Get off the couch…
@srayonakvezdam dropped a flow from Russia that sound like a serious story. He got stuff to get off his chest. I just dont know Russian, but it felt like it was right. Dope!
@internashstash came in repping Broooklyn with the roof, fitted, accent and all. NY in the building… Stash!
@james.wav came in with a tale and song with confidence. Chill flow, the visuals for a minute made me think it was a tv and i wanted to hit the side of it. But it’s my phone and it’s an effect.
That concludes the first 25 wave and it’s been a dope ride.
It feels good to have been on this journey.
The Switched on Bap challenge has it’s footing and is on it’s way to make singers/emcees of all levels feel really good about themselves for connecting with the respected producer Ski Beatz.
His love of the culture and upcoming talents has a lot of folks smiling.
We’re ready to see more producers and artist do this. But then again, they’re not Ski Beatz.
and that’s #thebrooklynword.
It’s now official, Ski Beatz is calling all singers/emcees/musicians to record yourselves singing, rhyming or playing an instrument to your favorite track off of “Switched On Bap” and post to instagram.
@ariasvoice did her thing to the track “When Spring Pull Up”.
So are you ready for the challenge?
Go on then…
Stop looking and buy the album here for your archives.
Now go hurry, record, post and tag us!
…and that’s #thebrooklynword.
The Ground Wire video is now resonating, tune in.
The choice was perfect in our opinion because Distrakt’s mind is not really from this planets time space frequency. He vibrates inter-dimensionally.
If that’s over ya head, then ya eye is not open yet… no problem, in due time that will change.
First thing noticed, rather felt, is his keen ability to adhere to sound and redirect as animation.
It’s details are simplistic on the initial layer, similar to the use of simplistic analog gear used by Ski. Yet the many underlying layers of each frame choice and graphic addition expressed the world of Ground Wire’s.
Ok, gonna get a lil deep here follow me.
There’s more to producing than creating a track. There’s the not so talked about world of that track.
A world that the producer creates/simulates and is actually alive in the mind.
Ok, I know your like wtf?
Tis true and in our opinion all artist experience a similar occurrence, though might not know how to interpret it. But it’s an alternate world of sound within the producer’s mind.
Now if this world could be visualized, the above video is one very close possibility of how that reality looks like.
The pyramid over the main graphic character’s head (aka Ski) tapping into the circuitry source and controlling that reality, birthing the sound we now here as Ground Wire and really the genesis of the Switched On Bap project.
Yes, that’s what it is, we’re tapped in.
I had flashbacks of vintage SpiderMan cartoons with Dr Octopus.
Then I wanted to show you a bit of the Distrakt’s world and the level that he’s on.
Now peep his lyrical skills merged with selfless expression. Yes, he created this eclectic artistic work, different vibrations going on here.
With that, definitely look out for the brother. He’s an artistic sprit that mean more to the culture, than than the minds eye can see.
… and that’s #thebrooklynword. Salute!
The other week, met up with Ski at the iStandard event where he was a special guest producer. Peep the clarity of analog, sounds that can’t be duplicated digitally. Here is Ski Beatz playing snippets of his project. Enjoy! – TBW
I get an email package.
It’s from one of Rocafella’s original producers, Ski aka Ski Beatz. I know the brother is busy getting ready for the new release, so the call and package was pleasant gift.
“Hell yea”, i’m thinking! The snippets have been bananas, can’t wait to rock this.
I get the speakers ready then change to headphones for an immersed experience.
It’s an early MP3 preview of the full “Switched On Bap” album coming out July 6, 2018.
The 27 min long promo copy hasn’t been broken up into individual tracks yet.
I dont mind that at all, as it’s easier to feel the track as a story playing out, enjoying it’s tale narrated by it’s composer.
You know Ski as the producer of Jay Z’s “Dead President” & “Feelin It“, as well as a member of Original Flavor. The early 90’s rap group that earned their place in the culture with dope bars, dope beats and an early appearance from the young Jay Z who had a rapid fire flow on their classic track “Can I Get Open“. Other notables include Mos Def, Jay Electronica, Joell Ortiz and Jean Grae.
Production includes Camp Lo’s “Uptown Saturday Night” album. That joint had straight heat on it, which further cemented Camp Lo’s position in Rap Culture.
Peep him on Mass Appeal’s “Rhythm Roulette”:
Ski was on fire then and he’s still on fire now. The latest project is a sonic kaleidoscope and boy does this process get deep.
As Switched On Bap began, you immediately hear his recent transition into the world of modular synthesis.
What exactly is that world like?
Well, imagine taking a single note of sound and fine tuning it for hours/days perfecting the right pitch/noise and then building off that over and over to create what will eventually be one song.
This sound is unique to the engineer’s ear, translated to the end user (which is you and I).
It’s a world beyond our normal construct.
Time doesn’t exist there, there is only the execution of thought.
Too deep? Then your not ready for that seldom treaded sonic road. A Rabbit Hole of the mind that Ski is navigating through with a soulful integrity.
- Ground Wires: has the analog feel that can’t be duplicated with digital equipment. The frequencies are virgin pure, the difference can be felt when compared to it’s bastard cousin the compressed and imperfect digital sound.
- The track has a west coast feel and drives real heavy. Any L.A. emcee would have a field day with this joint.
- Katana Electric: oh my lawd, the name is perfect and melodically seducing. That patch, emits its analog voice like a cry. Just fucking beautiful. Light up, have a drink, fuck, meditate, whateva… it all goes when that joint is on.
- Air Ride: Feels like im floating, solid headphones captures the ambience and spatial distance of the synths. Yea, this is some real chill shit right here.
- Douglas Park: another in ya ear funk joint with so much goodness it makes you have that “stank face”. Every pass is entertaining and meticulously well thought out. The drops are delicious and the heart of this track, the low bass is the soul. That lil harmonica type ish and gated phase is straight nasty… son i’m done, dat shit crazy.
- K Dot: head got that constant bob, to this track. When the vocals are not present, tracks become a gorgeous soundscape, where it’s up to the artist (aka producer) to create a masterpiece. Sure you can be minimal, nothing wrong with that. But you also have the option to be great and create an experience that only you can create. Thats what we have here ladies and gentleman. This sound cannot be duplicated.
- Circuit City: sounds like its name, creating a cinematic world that’s delightful and charming. It’s the blissful pride of the synths at a high. It’s like the bonus round in the video game of life.
- When Spring Pull Up: oh my gawd. Music at times becomes edible and everything about this is right. The beat is smooth the lead controlling it’s course like a well prepped meal. The keys are the conversation around the table, the lead the host Ski and the trinkling down sound is positivity vibrating higher. This is an R&B soul singers dream right here. Like an Amy Wine house meets Jill Scott vocal vibe would kill this.
- The Rabbit Hole Theory: every track is visual and it’s own sonic world. This is what analog world sounds like once it goes to that very lonely and excitingly secluded place in the music realm. A place rarely traveled for it’s location is a long and treacherous. It drives some men insane, while others find the balance in and out of both dimensions.
- Sneaky Feet: is a foreign urban jungle, banging hard. The sound is so clean and crisp, salute to the mixing, mastering.
- Quantum Shy: is a mellow feel good joint. If you never heard a song that say’s emits a thank you feeling, you will when you hear Quantum Shy. You can here the producer rounding off the journey with the easy going pace. Ski is saying thank you for the experience, the journey, the prayers, the circuitry and the listeners.
Go check this project out when it drops July 6, 2018.
It’s perfect for cruising in the whip, working out, rocking the crowd or just chilling out.
… and that The Brooklyn Word!